“Commercial” art can often be overlooked. The people behind some of the world’s most iconic logos and advertising campaigns don’t get the recognition that their creations do. But in order to distill a brand to a single, instantly identifiable logo or catch phrase requires extraordinary creativity. The world of advertising hasn’t changed much, but the faces of professionals are resembling the cast of “Mad Men” a little less every day. Gabriel and Zaida Perez are the husband and wife team behind VP Creative Agency, each finding space to operate within their own strengths and helping each other to shine. And as young entrepreneurs they face an uphill creative battle.
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